Bringing families together

Wild West Events LLC Business Plan

Executive Summary

Wild West Events LLC is a family-oriented entertainment and event company dedicated to preserving and celebrating Western heritage through safe, educational, and exciting experiences for all ages. Operating via www.wildwestevents.fun, the company currently promotes community events including livestock shows, live music, art exhibitions, food festivals, youth programs, and seasonal attractions.

The flagship growth initiative is the acquisition of the 135.47-acre property at 312 E 233rd St, Cleveland, MO 64734 (main access via 22801 S State Line Rd), to be rebranded as the Wild West Event Center. This premier indoor/outdoor venue features one of the largest covered arenas in the region (>93,000 sq ft under roof) and will become a year-round Western-themed destination just 30 minutes south of Kansas City.

Founder Bill Miller envisions transforming the existing world-class equestrian facility into Missouri's top agritourism and event center, offering rodeos, concerts, weddings, youth camps, and immersive Wild West experiences.

Key Objectives (2026–2030):

• Acquire and launch the Wild West Event Center in 2026.

• Reach $1.5M–$2M+ annual revenue by Year 3 through multiple revenue streams.

• Create 20+ jobs and fund youth scholarships in horsemanship and leadership.

• Establish the premier Western heritage destination in the Kansas City region.

Funding Sought: Actively seeking a strategic funding partner (equity investor or joint-venture partner) to co-purchase the $2.5M property and fund initial development. Total capital raise: $2.8M–$3.2M (property + improvements + working capital).

Company Description

• Legal Structure: Missouri LLC

• Founder & CEO: Bill Miller

• Current Operations: Event promotion and production via www.wildwestevents.fun

• Future Location: Wild West Event Center – 312 E 233rd St (22801 S State Line Rd), Cleveland, MO 64734

• Mission: Deliver authentic, family-friendly Western experiences that educate, entertain, and strengthen community while generating strong returns for partners.

Detail, Information

Address, "312 E 233rd St, Cleveland, MO 64734 (primary access: 22801 S State Line Rd)"

Acres,135.47

Current Use/Name, Former Emiliano's Ranch – premier equestrian/event facility

Key Features,"• Massive covered arena (>93,000 sq ft under roof)

• Lounge/viewing for 100+ with kitchen & restrooms

• Multiple barns, stalls, pens, pastures, trails

• Remodeled 1,616 sq ft manager residence"

Planned Purchase Price,"$2,500,000"

Target Closing,Q1–Q2 2026

Rebrand, Wild West Event Center

Funding Partner Opportunity: We seek a funding partner to jointly acquire the property at $2.5M. Preferred structure:

• 65/35 equity partnership (or negotiable)

• The partner provides a loan guarantee

• Bill Miller contributes sweat equity, operations expertise, and existing business

• Attractive ROI through rapid revenue ramp-up and property appreciation in the growing KC metro corridor

Category, Description, Pricing Example, Est. Year 3 Revenue

Venue Rentals, "Arena & grounds for weddings, concerts, corporate events, rodeos","$6,000–$30,000/event",$800k–$1.2M

Public Events, "Weekend Wild West shows, trail rides, petting zoo, mini-town, train rides","$18–$35/adult, $12/child",$500k–$700k

Equestrian Programs," Hosted rodeos, clinics, boarding, youth camps", Gate + entry fees,$400k+

Seasonal Festivals, "Fall haunted events, winter lights, summer fairs",$25–$50 per vehicle/person,$300k+

"Food, Beverage & Merch", "Saloon-style restaurant, general store, branded merchandise", Variable,$200k–$300k

Sponsorships & Education, "Corporate sponsors, youth scholarships, 4-H partnerships", Packages + grants,$100k+

Total Projected Year 3 Revenue: $2.3M–$2.8M

Year 1 Goal (post-acquisition): $800k–$1M using existing arena while building attractions.

Market Analysis

• Prime Location: 30–45 minutes from 2M+ Kansas City metro population, easy highway access (I-49/69 Hwy).

• Demand: Strong growth in agritourism (+15% annually in the Midwest), wedding venues, family entertainment, and equestrian events.

• Low Competition: Few permanent, large-scale Western-themed venues with indoor arena capacity in the region.

• Target Customers: Kansas City families, wedding parties, corporate groups, equestrian community, tourists.

Marketing Strategy

• Immediate re-launch of www.wildwestevents.fun as full booking platform.

• Aggressive digital marketing (Facebook/Instagram/TikTok ads targeting KC metro).

• Partnerships with rodeo associations, tourism boards, and local schools.

• Grand opening spectacular in 2026 with national rodeo stars and free community weekend.

Operations Timeline

• 2026: Acquire property → rebrand → safety upgrades → launch arena-based events.

• 2027: Construct replica Wild West town, train ride, petting zoo, expanded trails.

• 2028+: Add glamping cabins, amphitheater, overnight experiences.

Management

• Founder & CEO: Bill Miller – Visionary leader with deep experience in Western events, livestock, and community programming.

• Key hires post-funding: General Manager, Event Director, Marketing Manager.

Funding Partner Benefits

• Secured asset with immediate cash-flow potential (existing arena bookings can begin Day 1).

• Rapid growth in the high-margin experiential entertainment sector.

• Property appreciation in the fast-growing Kansas City exurban market.

• Tax advantages (depreciation, rural development incentives).

• Personal involvement opportunity in a passion-driven Western heritage project.

Founder Bill Miller is ready to bring the Wild West Event Center to life and invites serious funding partners to discuss this ground-floor opportunity.

Contact: Bill Miller – Wild West Events LLC www.wildwestevents.fun